CALL US! 1-415-766-2722
CALL US! 1-415-766-2722

A giant Christmas tree at the Entrance Plaza of PIER 39 has welcomed visitors to The PIER every Holiday season since 1983, becoming a not-to-be-missed San Francisco tradition during this time of the year.

The tree is a 60-foot White Fir and weighs over 13,000 lbs. It takes about three weeks to decorate as each of the 13,000 energy-efficient LED lights, 400 ornaments, and 150 bows need to be individually secured.

There is a nightly tree lighting experience that comes to life every half hour from 5 -10pm, November 23rd, 2023 through January 9, 2023. Synchronized to holiday music, the tree transforms into a kaleidoscope of swirling colors, adorned with thousands of specialty lights and ornaments.

About Pier 39

Famous for its sunbathing sea lions, shopping, and seafood, Pier 39 houses a delightful collection of specialty shops and tourist attractions that will delight the entire family. Eat at the Hard Rock Café, ride the vintage hand painted carousel, or watch a live magic show with the kids. Don’t forget to visit the Welcome Center for your free coupon booklet!

Pier 39 History

Pier 39 construction began in 1977. The Pier opened in 1978 and ten years later was named the third-most visited attraction in the country. Pier 39 remains a top tourist attraction to this day, drawing hundreds of thousands of visitors from the U.S. and across the globe.


Located at Stockton and Embarcadero, Pier 39 is perfectly situated on the waterfront near the Ferry Building and Fisherman’s Wharf. Pier 39 offers two stories of shopping, dining, and entertainment. Pier 39 is family-friendly, with multiple attractions and shops that will appeal to all members of the family. The Pier features over 110 specialty shops and numerous dining options.


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