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When December arrives, Union Square becomes the twinkling heart of the holidays in San Francisco. The enormous Christmas tree towers above the bustling plaza, the outdoor ice skating rink shimmers under city lights, and every storefront window glows with festive cheer. It’s one of the most photographed and beloved holiday destinations in the Bay Area — and now, it’s a featured stop on the San Francisco Holiday Lights & Sites Jeep Tour.
This private open-air convertible Jeep experience is the most comfortable, fun, and unforgettable way to see San Francisco sparkle. Bundle up under warm blankets, sip hot chocolate, and let your guide take you to the city’s most dazzling holiday landmarks — including the world-famous Union Square Christmas Tree and skating rink.
For more than six decades, Union Square’s Holiday Tree has stood as a symbol of joy, community, and celebration. The massive tree, typically a majestic white fir standing around 83 feet tall, shines with more than 30,000 energy-efficient LED lights and over 1,000 ornaments. The lighting ceremony, usually held in late November, officially marks the start of San Francisco’s holiday season and draws locals and visitors alike.
The tree sits proudly in the center of Union Square Plaza, surrounded by high-end department stores and boutique shops decked out in their own glittering displays. From Macy’s iconic holiday windows to Tiffany & Co.’s sparkling façades, the area exudes festive energy that’s contagious from the moment you arrive.
Whether you’re shopping for gifts, snapping selfies with the tree, or just soaking in the cheerful atmosphere, Union Square embodies the classic Christmas-in-the-city experience.
Just steps from the Christmas tree, the Union Square Ice Rink offers one of the most picturesque skating experiences in California. Glide hand-in-hand beneath a canopy of city lights as holiday music fills the air and the scent of roasted chestnuts drifts through the square.
The rink typically opens in early November and runs through mid-January, welcoming skaters of all skill levels. Sessions last about 60 minutes, and rental skates are available on site. If you’re not up for skating, simply relax nearby with a cup of cocoa and enjoy the show — the backdrop of the glowing tree, bustling skaters, and San Francisco’s glittering skyline makes it a perfect photo opportunity.
When you visit as part of the Holiday Lights & Sites Jeep Tour, your private guide ensures the best views and convenient stops for photos without the hassle of downtown parking or crowds.
While the Christmas tree and skating rink take center stage, Union Square’s charm extends far beyond the plaza. The surrounding blocks come alive with holiday window displays, live music performances, and pop-up seasonal events. Shoppers can explore everything from flagship stores like Macy’s to local artisan markets featuring handcrafted gifts.
Restaurants and cafés offer festive specials, making it easy to grab a warm drink or dinner before or after your Jeep tour. Don’t miss the Westin St. Francis’s giant sugar castle display in the hotel lobby — a beloved local tradition featuring thousands of pounds of spun sugar and marzipan details.
All of this makes Union Square the perfect addition to the Holiday Lights Tour — a place where the magic of the city comes together in one glittering, joy-filled plaza.
Our Holiday Lights and Sites Jeep Tour is a festive, family-friendly adventure that showcases the very best of San Francisco’s holiday spirit. You’ll see the city transformed into a twinkling wonderland as your guide chauffeurs you through decorated neighborhoods and landmarks.
Along the route, you’ll pass or stop at:
Union Square Christmas Tree and Ice Rink – the crown jewel of downtown festivities
Pier 39 Holiday Tree – a stunning waterfront display
Embarcadero Center & Ferry Building – glowing with nautical-themed holiday décor
Ghirardelli Square and Fisherman’s Wharf – where classic lights meet seaside charm
Nob Hill & Fairmont Hotel – home of the two-story Gingerbread House masterpiece
Lombard Street and North Beach – sparkling with seasonal decorations
The tour lasts about 1.5 hours, with plenty of time for photos and festive stops. You’ll travel in a private convertible Jeep, allowing panoramic views of the city’s most spectacular displays — without the stress of driving or parking.
Each tour includes holiday music, cozy blankets, candy canes, and the friendly commentary of your personal guide, who’ll share stories about San Francisco’s holiday traditions and landmarks.
Whether it’s a family outing, date night, or holiday celebration with friends, the Holiday Lights and Sites Jeep Tour is designed for all ages. The private format lets you choose your pace and preferences — linger longer at Union Square for photos, or cruise quickly to the next sparkling sight.
Guests love the cozy, small-group atmosphere and open-air experience, which feels far more intimate and personal than large bus tours. Plus, every Jeep is fully decked out for the season with festive lights and garland, making it as Instagram-worthy as the stops themselves.
The Christmas Tree and Ice Rink are typically on display from mid-November through early January. Weekday evenings tend to be less crowded, while weekends are ideal for lively energy and entertainment. For the best photos, plan to visit at twilight when the city lights begin to glow but there’s still a touch of color in the sky.
If you’re joining our Holiday Lights Tour, your Jeep will stop at Union Square during its peak illumination, giving you plenty of time to capture the perfect shot and soak in the magic.
Dress warmly. Evenings in San Francisco can be chilly, especially with the Bay Breeze. Blankets are provided on your Jeep tour!
Bring a camera. Union Square’s lights, tree reflections, and ice skaters make incredible photos.
Allow extra time if shopping. Nearby stores often host extended holiday hours.
Book your Jeep Tour early. December dates sell out quickly, especially weekends and Christmas week.
There’s no better way to see the Union Square Christmas Tree and Ice Rink than as part of the San Francisco Holiday Lights and Sites Jeep Tour. This seasonal favorite combines the city’s most beautiful light displays with the cozy charm of a private open-air ride — complete with holiday tunes, candy canes, and expert local storytelling.
From Union Square’s festive glow to the Fairmont’s Gingerbread House and the Pier 39 Holiday Tree, every stop is pure magic. Make this holiday season one to remember — gather your friends, family, or coworkers and enjoy the sparkle of San Francisco from the best seat in town.
Book your Holiday Lights & Sites Jeep Tour today and see why this one-of-a-kind experience is the brightest tradition in San Francisco!
Union Square during the holidays is pure festive SF — lights, skating, and classic seasonal vibes.
Union Square is one of the most festive places in San Francisco during the holidays, filled with lights, decorations, and classic seasonal traditions right in the heart of downtown.
Short answer: Late November through early January.
The Union Square Holiday Tree is typically on display from late November through early January, with a tree lighting celebration early in the season. Exact dates vary each year, so it’s best to check the current schedule before your visit.
Yes—tickets are required.
The Union Square Holiday Ice Skating Rink operates with timed sessions and requires tickets, which can often be reserved online in advance to lock in your preferred skating time.
A seasonal highlight:
The San Francisco Holiday Lights and Sites Tour by open-top Jeep typically includes a stop or drive-by at Union Square to see the Holiday Tree and ice rink lights, depending on traffic and city events. Learn more about the tour at San Francisco Holiday Lights Tour.
Plenty to explore nearby:
Around Union Square you’ll find decorated department stores, festive holiday window displays, iconic hotel lobbies, cable cars, and seasonal pop-ups, making it one of the most festive neighborhoods in San Francisco during the holidays.
Good to know: Union Square is especially magical after dark, when the lights come on and the area pairs perfectly with an evening holiday tour.
This seasonal highlight works best in holiday routes that combine downtown lights and classic SF landmarks.