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Nestled along the eastern edge of San Francisco, the Ferry Building and Embarcadero are must-see stops on any San Francisco private tour. From historic ferryboats to foodie favorites, this scenic stretch is where the city’s past meets its vibrant, ever-evolving present.
Whether you’re strolling under the iconic clock tower, grabbing fresh goodies from the Ferry Plaza Farmers Market, or cruising past it all in an open-air private sightseeing Jeep tour, the Embarcadero is where locals and visitors alike come to soak in those classic waterfront vibes.
Built in 1898, the San Francisco Ferry Building was once the city’s primary transportation hub for ferry passengers arriving from across the Bay. Its 245-foot-tall clock tower, inspired by the Giralda in Seville, Spain, has watched over the waterfront for more than a century.
Fast forward to today, and this Beaux Arts beauty has been reimagined as a foodie paradise and local gathering spot—without losing an ounce of its historic charm.
The grand hall now buzzes with artisan vendors, gourmet shops, and beloved local eateries. Think:
Fresh-baked sourdough from Acme Bread
Creamy local cheeses from Cowgirl Creamery
Small-batch chocolates, fresh oysters, and locally roasted coffee
Whether you’re nibbling your way through or picking up picnic supplies for your next stop, there’s something delicious around every corner.
Once a gritty industrial port, the Embarcadero has transformed into one of San Francisco’s most beloved promenades. Following the 1989 Loma Prieta earthquake, the removal of the Embarcadero Freeway in 1991 opened up the area to breathtaking bay views, green spaces, and pedestrian-friendly sidewalks.
Today, it’s a gorgeous waterfront stretch filled with:
Palm tree-lined paths
Historic streetcars clanging along the F-line
Benches, piers, art installations, and unbeatable views of the Bay Bridge
Whether you’re walking, biking, or enjoying it from the backseat of a custom San Francisco Jeep tour, the Embarcadero is pure SF magic.
Ferry Building Foodie Finds
Every stall and storefront tells a story—from the local farmers and chefs to the independent makers crafting unique flavors. Some top picks:
Hog Island Oyster Co. – slurp-worthy shellfish with Bay views
Blue Bottle Coffee – the local caffeine legend
Fatted Calf – mouthwatering charcuterie and deli goods
The Ferry Plaza Farmers Market (Tues, Thurs, Sat)
On market days, the Ferry Building’s surroundings come alive with local growers, bakers, and makers. Enjoy:
Fresh fruits and veggies from Northern California farms
Artisan jams, honey, and spices
Live music, demos, and tastings
It’s a feast for the senses—and one of the best farmers markets in the entire country.
Private Jeep Tour – The Most Fun Way to See San Francisco!Make your visit unforgettable with a Private Jeep Tour that takes you to San Francisco’s top attractions in an open-air adventure. Ride with your own guide, cross the Golden Gate Bridge, stop at stunning viewpoints, and explore hidden gems along the way. Whether it’s your first visit or your tenth, this is the most exciting way to experience the city!
Don’t miss out on this top-rated experience!—Book your Jeep tour today!
Hop in a small-group Jeep tour and roll past San Francisco landmarks with the wind in your hair. See sights like:
Cupid’s Span sculpture by the bay
Bay Bridge light display at dusk
Oracle Park in the distance (Go Giants!)
Streetcar stops that connect you to North Beach, Fisherman’s Wharf, and beyond
The Ferry Building’s clock tower was modeled after a 12th-century Spanish bell tower.
The now-beloved Embarcadero was once hidden behind a freeway wall until its removal in the ’90s.
Streetcars on the Embarcadero come from historic fleets around the world—it’s a moving museum!
Location:
One Ferry Building, San Francisco, CA 94111
Marketplace Hours:
Shops and restaurants generally open 10 AM – 6 PM (some earlier)
Farmers Market Days:
Tuesdays, Thursdays, and Saturdays
More Info:
Exploring the Ferry Building and Embarcadero on foot is lovely—but seeing it as part of a guided San Francisco small-group tour? That’s the ultimate upgrade.
Your expert local guide brings the waterfront’s history and modern flair to life with:
Insider stories and fun facts
Flexible photo stops
The best vantage points for panoramic views
Want to explore more after your tour? You’ll be dropped off in the perfect spot to continue your waterfront adventure—on foot, by streetcar, or at a nearby café.
What’s the best time to visit the Ferry Building?
Mid-morning is ideal, especially on farmers market days (Tues, Thurs, Sat). You’ll beat the crowds and catch the freshest bites.
Can I eat lunch during my Jeep tour stop?
Yes! Many Jeep tours include time to explore the Ferry Building—grab a quick snack or enjoy a scenic lunch break.
How long should I plan to spend here?
Most guests spend 30–60 minutes exploring the Ferry Building and strolling the Embarcadero.
Is it family-friendly?
Absolutely. Kids love the streetcars, and the open spaces along the Embarcadero are great for walking or resting with little ones.
Make the Ferry Building and Embarcadero a highlight of your custom San Francisco sightseeing tour. With gourmet treats, postcard-perfect views, and rich local history, this waterfront stretch is one you’ll want to return to again and again.
Book your small-group Jeep adventure today and experience the Embarcadero like a true San Franciscan!
