Ghirardelli Square – San Francisco’s Chocolate Landmark

Craving something sweet with a side of history? Ghirardelli Square is the ultimate treat. Set along San Francisco’s stunning northern waterfront, this iconic destination blends decadent chocolate, historic charm, and spectacular views of the Bay—all wrapped into one unforgettable stop on your San Francisco private tour.

From its roots as a 19th-century chocolate factory to its modern-day life as a lively dining and shopping hub, Ghirardelli Square is a true San Francisco treasure. Whether you’re savoring a world-famous hot fudge sundae or snapping photos of the bayfront scenery, it’s easy to see why this landmark belongs on every small group sightseeing tour in San Francisco.

The Sweet Beginnings: Ghirardelli’s Chocolate Legacy

Let’s rewind to the Gold Rush era, when a visionary Italian chocolatier named Domenico “Domingo” Ghirardelli made his mark on the west coast. After trying his luck in California’s gold fields, he struck gold of another kind—chocolate.

• • Founded in 1852, Ghirardelli Chocolate Company became one of America’s oldest and most beloved chocolate brands.
  • By the late 1800s, Ghirardelli’s chocolate factory was fully operating on the waterfront site that would become Ghirardelli Square.
  • One major innovation? The Broma process, which extracts cocoa butter for richer, smoother chocolate—a game-changer in the world of sweets.

Today, the legacy lives on. While the factory no longer churns out chocolate onsite, Ghirardelli Square remains a living monument to the brand’s rich (and delicious) history.

Preserving History in the Heart of the City

Ghirardelli Square isn’t just about dessert—it’s also a national success story in historic preservation.

In the early 1960s, when the chocolate factory was set to be demolished, San Franciscans rallied to save the landmark. The result?

• • The first major adaptive reuse project in the U.S.
  • A shining example of how historic buildings can be creatively repurposed
  • Listed on the National Register of Historic Places in 1982

With its original brick walls, restored architecture, and famous Ghirardelli sign glowing against the night sky, the Square still radiates old-school San Francisco charm.

What to Do at Ghirardelli Square Today

More Than Chocolate—But Still Plenty of Chocolate

While the chocolate shop is a must, Ghirardelli Square is more than just a sweet stop. Here’s what makes it such a hit on any custom San Francisco tour:

Ghirardelli Ice Cream & Chocolate Shop

You have to try a sundae here—trust us. With gooey hot fudge, scoops of creamy vanilla, and hand-spun toppings, it’s the perfect sugar rush.

• • Try the World Famous Hot Fudge Sundae
  • Sample squares of Ghirardelli’s signature chocolate
  • Watch chocolate treats made right before your eyes

Dining with a View

Take your tastebuds on a tour with waterfront restaurants serving everything from seafood to sourdough.

• • McCormick & Kuleto’s Seafood & Steaks: Romantic views of Alcatraz and the Bay
  • Palette Tea House: Dim sum and modern Chinese dishes in a trendy space
  • Cozy wine bars and bistros tucked throughout the Square

Boutique Shopping

Stroll through artisan shops, gift boutiques, and galleries. You’ll find:

• • Locally made jewelry and fashion
  • San Francisco souvenirs with a twist
  • Gourmet goods and wine tastings

Seasonal Events & Live Entertainment

Depending on when you visit, you might catch:

• • Chocolate festivals
  • Holiday lights and celebrations
  • Outdoor music performances
  • Family-friendly events like Halloween trick-or-treating or Easter egg hunts

Why Visit Ghirardelli Square on a Private San Francisco Jeep Tour?

Sure, you could walk here—but a small group sightseeing tour in San Francisco gives you the full VIP experience.

• • Curbside access in your open-air Jeep—no need to deal with parking
  • A local guide who’ll share fun stories (and maybe secret menu hacks)
  • Custom tour routes that include nearby highlights like the Maritime National Historical Park, Aquatic Park, Hyde Street Pier, and more

Want to savor chocolate, take in the views, and explore the city like a local? Ghirardelli Square is the sweetest stop on the route.

Fun Facts About Ghirardelli Square

• • The original Ghirardelli sign on the square’s rooftop still lights up the San Francisco skyline.
  • It’s just steps away from Aquatic Park, where locals sunbathe and swimmers brave the chilly Bay.
  • The Square has served as a backdrop for everything from romantic films to travel documentaries.
  • The old chocolate factory’s inner workings—like its original brick ovens and chocolate machines—have been preserved in parts of the square.

Know Before You Go

Location: 900 North Point St, San Francisco, CA 94109
Website: ghirardellisq.com
Open Daily: Hours vary by shop and season

Nearby Attractions to Add to Your Custom Jeep Tour

Maximize your personalized SF city tour by pairing Ghirardelli Square with these nearby gems:

• Aquatic Park & Hyde Street Pier – A nostalgic walk among historic ships and harbor views
• Lombard Street – The world’s most crooked street is just uphill
• Pier 39 & the Sea Lions – A lively waterfront scene just a short drive away
• Fort Mason & Crissy Field – Scenic green spaces with unbeatable Golden Gate views

Want to see it all? We’ve got you covered. Create a custom route with our local guides and experience the best of San Francisco at your own pace.

FAQs: Visiting Ghirardelli Square

What’s the best time to visit Ghirardelli Square?
Early afternoon is great for sunny views, shopping, and a sweet afternoon treat. Evening visits come with golden hour light and the magical glow of the neon sign.

Is Ghirardelli Square good for kids?
Absolutely! From chocolate samples to kid-friendly menus and seasonal events, families love this stop.

How long should we plan to spend here?
Plan for at least 30–60 minutes to explore, shop, and grab a snack—or longer if you’re staying for a meal.

Ready to Indulge in a True San Francisco Classic?

Ghirardelli Square is more than chocolate—it’s a symbol of San Francisco’s heart and history. Whether you’re sipping hot cocoa with Bay views or discovering hidden corners of this landmark with your Jeep tour guide, it’s a place that captures the spirit of the city.

Book your San Francisco private tour today and treat yourself to a sweet stop at Ghirardelli Square!

Information provided by: ghirardellisq.com