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Umbrella Alley has officially reopened in Fisherman’s Wharf — and the new space is already bursting with color. If you love street art, fun photo ops, and finding hidden gems between the big-ticket Wharf attractions, you’re going to want to add this quick stop to your day.
New Location: 366 Jefferson Street, San Francisco, CA 94133
We’re calling this new chapter Umbrella Alley 2.0 — a fresh start that will grow over the next 12–16 months into a bigger, brighter outdoor art destination with more murals, installations, and plenty of surprises.
Umbrella Alley is a cheerful burst of creativity tucked into Fisherman’s Wharf — an outdoor art space filled with murals, immersive backdrops, and seasonal installations designed for photos, fun, and supporting local artists.
Think of it like an open-air art gallery you can walk through. It’s quick, it’s colorful, and it’s the kind of place that makes you say, “Wait… how have I never seen this before?”
Since opening in 2019, Umbrella Alley has become a must-see stop for visitors and locals alike—celebrated for vibrant murals, community spirit, and seriously photo-friendly art.
Now, Umbrella Alley 2.0 is starting fresh in a new location and will continue building over the next 12–16 months. That means it’s worth visiting now (hello, finished murals!) and it’ll be even more fun to return later and see what’s new.
At the new Jefferson Street location, 7 murals are already complete, turning the alley into a vibrant outdoor gallery. Highlights include:
Pro tip: Because Umbrella Alley 2.0 is actively growing, you may even catch artists painting on-site. It’s like a mini behind-the-scenes look at a mural coming to life.
Umbrella Alley is known for its playful, dream-like atmosphere — and that vibe is coming back in a big way.
Basically: visit now for the fresh murals, and come back later for the full “Umbrella Alley magic” as it levels up.
Umbrella Alley is a community-supported outdoor art space, and admission helps make Umbrella Alley 2.0 possible.
Admission is $5.00 per adult and $3.00 per child (ages 12–17). Children under 12 enter free.
Yes. Your admission and donations help fund Umbrella Alley 2.0. The fees support construction of the new Alley, hiring mural artists, utilities (lights), and help cover a portion of rent so the project can keep growing and commissioning new murals.
Apple Pay, credit cards, Venmo, PayPal, and cash are accepted.
Umbrella Alley’s new home is at: 366 Jefferson Street, San Francisco, CA 94133
This spot is easy to work into a Fisherman’s Wharf day and pairs nicely with nearby favorites like:
Umbrella Alley is an optional stop on private sightseeing experiences and an easy add-on while exploring Fisherman’s Wharf — especially if your group loves photos.
Explore San Francisco Jeep Tours
Here’s what visitors usually want to know before stopping by.
Umbrella Alley is now open at 366 Jefferson Street, San Francisco, CA 94133, in Fisherman’s Wharf.
Yes. Umbrella Alley has reopened at its new location and is currently open while the space continues to grow and new art is added.
Umbrella Alley 2.0 is the next chapter of Umbrella Alley in a brand-new home. The new space is being built out over the next 12–16 months into a larger outdoor art destination with more murals, installations, and surprises.
There are 7 murals already complete, with more being painted as the Alley grows.
Admission is $5.00 per adult and $3.00 per child (ages 12–17). Children under 12 enter free.
Yes. Your admission and donations help fund Umbrella Alley 2.0. The fees support construction of the new Alley, hiring mural artists, utilities (lights), and help cover a portion of rent so the project can keep growing and commissioning new murals.
Apple Pay, credit cards, Venmo, PayPal, and cash are accepted.
Most visitors spend 10–20 minutes walking through and taking photos. Photo lovers may want 20–30 minutes.
Umbrella Alley 2.0 is still growing. More overhead installations (like umbrellas and balloons) are planned for winter and spring 2026, bringing back the playful, dream-like feel that made the original Alley so iconic.
Yes—Umbrella Alley is a fun, colorful stop for all ages.
Yes. Many guests visit Umbrella Alley before or after their tour to capture colorful photos while they’re already in Fisherman’s Wharf.
Umbrella Alley 2.0 is open now at 366 Jefferson Street with 7 completed murals — and it’s only getting better from here. If you’re exploring Fisherman’s Wharf, this is one of those quick, feel-good stops that makes your day more colorful (and your camera roll way more fun).
