Fisherman’s Wharf is San Francisco’s #1 destination for good reason—fresh seafood, sea lions, sourdough, and epic Bay views! This lively waterfront spot is packed with fun things to see and do, from Pier 39 to Umbrella Alley. The best way to explore it all? A private San Francisco Jeep Tour! Cruise the Wharf in comfort,...Read More
April 24, 2025 – Temporarily Closed- Reopening Late Summer 2025 Umbrella Alley in Fisherman’s Wharf is temporarily closed while we move to our new home. Big things are coming—stay tuned for updates on our reopening and the launch of Umbrella Alley 2.0! Thank you for your support as we take this exciting next step! Tucked...Read More
Visit this interactive mural spot in Fisherman’s Wharf – a perfect Instagram-friendly backdrop for your San Francisco photos. Eleven murals and artworks are complete and more murals are getting started. The alley is always a colorful and fun work in progress.Read More