San Francisco pulls out all the stops for the holiday season—and now you can see it all from our open-top convertible Jeeps. With our six-passenger vehicle, your private group can slip into all the nooks and crannies that big tour buses can’t reach, which means you get closer to the festive magic: illuminated waterfront scenes in Fisherman’s Wharf, Union Square’s iconic Christmas Tree, and San Francisco’s largest gingerbread house at the Fairmont Hotel—just to name a few.
Check availability and book your Holiday Lights & Sites Jeep Tour here
PIER 39 Christmas Tree and holiday decorations
Your experienced, entertaining tour guide narrates your 1.5-hour evening excursion through the unforgettable City by the Bay—lit up to celebrate the season. It’s festive, photo-friendly, and completely stress-free.
Your private group Holiday Lights and Sites adventure starts in Fisherman’s Wharf at 5:00 PM or 7:00 PM nightly between December 11th and December 24th, 2026. These private tours are limited to six guests per Jeep.
Family policy: Ages 3 and up are welcome. No infants and no children seated in laps. We can accommodate up to 3 child/booster seats maximum in the Jeep’s 2nd row (request in advance).
Start Location: Umbrella Alley, Fisherman’s Wharf, San Francisco.
Book the Holiday Lights & Sites Tour
This tour is all about maximum holiday magic with minimal effort. You’ll cruise past iconic seasonal displays, glide through classic neighborhoods, and make a couple of “worth it” stops so you can stretch your legs, snap photos, and actually take it all in.
Holiday Lights and Sites highlights include:

Holiday tree and gingerbread house inside the Fairmont Hotel on Nob Hill.
Holiday Lights & Sites runs only on select nights from December 11–24. If you have a specific date in mind—especially weekends—booking early is the easiest way to lock in the time you want. See availability & reserve your Holiday Lights Jeep tour
In short: A private, cozy holiday ride through the city.
The Holiday Lights and Sites tour is a 1.5-hour private nighttime Jeep tour for up to six guests, featuring San Francisco’s most festive holiday displays, hot chocolate, Santa hats, blankets, and holiday music.
Highlights typically include Union Square’s Christmas Tree, the Fairmont Hotel gingerbread house on Nob Hill, the PIER 39 holiday tree, and illuminated waterfront views.
The tour runs on select evenings from mid-December through Christmas Eve. All available dates and times appear on the online booking calendar.
Yes. Children ages 3 and up are welcome with appropriate car or booster seats. Children may not ride on laps.
Holiday tours depart from Fisherman’s Wharf at Umbrella Alley at 366 Jefferson Street and end back in the Wharf area.
