A giant Christmas tree at the Entrance Plaza of PIER 39 has welcomed visitors to The PIER every Holiday season since 1983, becoming a not-to-be-missed San Francisco tradition during this time of the year.
PIER 39 Holiday Tree with Nightly Tree Lighting Shows
Experience one of San Francisco’s most festive holiday traditions — the PIER 39 Holiday Tree, part of our San Francisco Holiday Lights and Sites Jeep Tour! Each winter, a magnificent 60-foot white fir sparkles to life with more than 13,000 LED lights, 400 ornaments, and 150 bows. Synchronized to cheerful holiday music, the tree glows every half-hour from 5–10 p.m., transforming the waterfront into a colorful light show perfect for photos and family fun.
A Beloved San Francisco Tradition
Since 1983, the PIER 39 Christmas Tree has welcomed visitors to the entrance plaza, anchoring the city’s seasonal celebrations with its breathtaking size and radiant glow.
Part of the Holiday Lights and Sites Jeep Tour
See the PIER 39 Holiday Tree up close as one of the sparkling stops on our Private Holiday Lights and Sites Tour by Convertible Jeep. Cozy up under warm blankets, enjoy candy canes, hot chocolate, and holiday music as your private guide drives you through San Francisco’s most dazzling neighborhoods — from Union Square to Ghirardelli Square and the Embarcadero.
Book Your Holiday Jeep Tour Today
Don’t miss the chance to experience San Francisco’s holiday magic in comfort and style. The Pier 39 Holiday Tree is just one of many sights that shine brightest on our Holiday Lights and Sites Jeep Tour. Tours run nightly in December — book your private adventure today and make this season sparkle!
About PIER 39
Famous for its sunbathing sea lions, shopping, and seafood, PIER 39 houses a delightful collection of specialty shops and tourist attractions that will delight the entire family. Eat at the Hard Rock Café, ride the vintage hand painted carousel, or watch a live magic show with the kids. Don’t forget to visit the Welcome Center for your free coupon booklet!
PIER 39 History
Pier 39 construction began in 1977. The Pier opened in 1978 and ten years later was named the third-most visited attraction in the country. Pier 39 remains a top tourist attraction to this day, drawing hundreds of thousands of visitors from the U.S. and across the globe.
PIER 39 Today
Located at Stockton and Embarcadero, PIER 39 is perfectly situated on the waterfront near the Ferry Building and Fisherman’s Wharf. PIER 39 offers two stories of shopping, dining, and entertainment. PIER 39 is family-friendly, with multiple attractions and shops that will appeal to all members of the family. The Pier features over 110 specialty shops and numerous dining options.
More PIER 39 Event info: pier39.com/events
Experience the Magic – Book Your Holiday Lights Jeep Tour Now
The dazzling Pier 39 Holiday Tree is just one of the unforgettable stops on our San Francisco Holiday Lights and Sites Jeep Tour. From the glowing Bay Bridge to festive Union Square, you’ll see the city sparkle from the comfort of a private open-air Jeep—complete with warm blankets, holiday music, and plenty of photo ops. Create lasting memories with your family or friends this season. Book your Holiday Lights Jeep Tour today and let the magic of San Francisco shine!
